Hackett Homes

Hackett Homes is a South Carolina custom builder known for high-end coastal and modern craftsman designs. By 2024, their digital presence wasn’t keeping pace with their reputation — traffic was inconsistent, ad spend lacked focus, and tracking was minimal. They needed a marketing system built on clarity, performance, and measurable ROI. We rebuilt their reporting, Google Ads, and workflow structure to connect every inquiry to tangible outcomes. Highlights:Timeline: February 2024 – Present (Ongoing Retainer)Services: Paid Media Strategy, Conversion Tracking, Landing Page Consultation, Website Maintenance, Reporting System, Analytics IntegrationPlatforms: Google Ads, GA4, Webflow

Hackett’s marketing had grown in fragments, attracting the wrong traffic. Previous campaigns generated clicks but not customers, and spam leads drained both time and budget. They needed:Clear ad structure and budgetsAccurate tracking for calls and formsReporting with plain-language resultsMessaging that matched their craftOngoing updates without extra workload

Consolidated Google Ads architecture, new landing-page strategy, custom tracking, automated CRM workflows, and monthly performance reports.

Higher-quality traffic, 45% lower cost per qualified lead, real-time visibility into ROI, and an always-current website. Marketing now runs as smoothly as their builds.