Rock Candy crafts climbing holds and volumes; The Candy Shop distributes them. We built a dual-brand ecosystem: one rooted in story, the other optimized for scale, designed to grow with both brands.
Two brands, one identity crisis. Rock Candy’s story was strong but scattered; The Candy Shop’s sales systems lacked cohesion. There was no clear connection between brand, marketing, and operations.
Dual-brand strategy, tone system, visual direction, newsletter segmentation, and ongoing marketing retainer with campaign reporting.
A cohesive two-brand ecosystem that moves in rhythm — Rock Candy leads with story; The Candy Shop delivers with precision. The result: measurable engagement, scalable systems, and brand clarity across audiences.
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